endash - Naming and shaming bad typography

Saturday, March 04, 2006

The challenge of design

I am very involved with the publicity for a week of community events being held in the summer of 2006.
As someone who has designed one-off pieces for churches and other organisations, producing a series of things ranging from bookmarks and cards through to A2 posters has been more of a challenge.
The latest has been the A2 posters - conceived to be a way of promoting the whole idea of the community programme to the local churches who have signed up. Sounds simple. No. A2 is a whole lot of a bigger area than I have worked with before. Also it is not a poster as such, but more of noticeboard backing sheet, so that different things can be added without the expense of producing new posters every couple of weeks. I think I have got it, but I am still waiting feed back from the rest of the team.
Thankfully I have a good friend who is not involved who is a great designer. He provides brilliant impartial advice on most things that I do. (He also gets me to check some of his stuff.) He is using some of my work as examples in a book (provisionally titled Ditch the Dayglo) on Church publicity. (More on this some other time I expect.)

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